Mondelez International, the company that has brought brands like Cheez Whiz, Eden, Oreo and Tang, recently introduced a delightful new product in its Southeast Asia markets. It’s the Cadbury Dairy Milk Lickables, a chocolate snack that provides consumers enhanced product experiences and bonding opportunities.
During its launch event at The Mind Museum in BGC, Arlene Amante, Brand Manager for Chocolates of Modelez Philippines, shares why Cadbury created this unique food snack catering to the parent-to-child segment. She says it’s because, with their hectic schedules, parents seek products that fit their lifestyle and growing families. So they look for brands that help build relations with their children and experiences that go beyond the first bite.
“To address these lifestyle needs, Mondelez Philippines will continue to expand into consumer white spaces or new categories, creating meaningful innovations to turn ordinary moments into joyful experiences, just like with Cadbury Dairy Milk Lickables,” she adds.
Lickables combines the taste of Cadbury Dairy Milk in a spoon-able format with a special toy inside. For its initial foray in the market, it features the Pokemon character toys inside every Lickables tub.
“Through brands like Cadbury Dairy Milk Lickables, we invest in creating more moments of joy by bringing together the delicious taste experience and bonding spirit of being with a loved one,” Amante says.
Cadbury Dairy Milk Lickables is now available in stores at a suggested retail price of Php 46.50 in the Philippines. So if you want to bring home something special for the family, grab a tub of Cadbury Dairy Milk Lickables today!
* Images provided by Mondelez Philippines’ PR agency.