Hotel Sogo Embracing the New Normal: Innovation That Lasts
The impact of COVID-19 has slammed businesses and different industries instantly in just a short period of time. Despite the efforts made in making the economy move forward, there are still businesses and establishments that feel its continuous effects just like in the hospitality industry.
These affected businesses has doubled its efforts to adapt to the new normal by following heightened safety measures and investing on technological advancement for the protection of all guests and employees, just like what Hotel Sogo, the largest and fastest-growing Filipino-owned hotel chain in the country, did across all of its branches.
“Here at Hotel Sogo, we are trying on things to help improve the situation in our hotels as early as March 2020 last year. From that point on, we continued to research, invest further and develop innovative ways to upgrade our safety protocols especially in cleanliness and sanitation,” said Ms. Sue Geminiano, Hotel Sogo’s Corporate Marketing Manager.
Aside from the enhanced new normal protocols such as no-contact fixtures and thermal scans, some remarkable changes and innovations that the Hotel Sogo management applied across its branches are UVC disinfection in rooms, lobbies, and air-conditioning units, increased ventilation, microbial testing (method to indicate the presence and amount of microorganisms), COVID sniffer dogs, reduced touch points, and application of anti-microbial coatings in frequently touched surfaces.
Through Hotel Sogo’s 11 So Safe Innovations, the safety and wellness of guests as well as its employees are set first.
“This on-going pandemic has helped us to take further steps in giving importance to safety. The innovation that I speak of are the development and improvement of amenities that revolves around the 4 major ways to prevent the spread of the virus and protect our guests like reduction of touch points, improve air quality, disinfection and testing. It is important to test all these protocols to make sure that all these innovation are really effective to keep our guests safe; we want our guests to feel safe and secured whenever they stay at Hotel Sogo. We will continue to protect our guests and develop more upgraded protocols even after the pandemic,” Ms. Geminiano added.
More than just a hotel
Aside from the hotel innovations it has implemented, Hotel Sogo is also ramping up its effort in helping fellow countrymen through its Corporate Social Responsibility program, Sogo Cares. Hotel Sogo is helping indigent communities who are in need of basic necessities, such as food, medicines and water.
“Recently, we donated food packs with linens and towels to the fire victims at Manila. We also donated essential needs such as bottled water, pillows, surgical masks, pillow cases, and mattresses to the Philippine General Hospital with the help of AFP, and we also gave assistance in different community pantries in Bulacan and Quezon City. Our team will definitely help those who are in need in these trying times. Even this time of GCQ, Hotel Sogo is still accepting frontliners, essential, repatriated OFW, seafarers and economic workers across all Hotel Sogo branches. We are also accommodating those who prefer long-term stay for their work purposes,” stated by Ms. Geminiano.
Over the course of six (6) years, starting from 2015, Hotel Sogo through its Corporate Social Responsibility program Sogo Cares has conducted over 400 medical missions with 100,000 plus beneficiaries, led over 600 donations with more than 170,000 beneficiaries.