Summer is all about fun and excitement. It is the best time to enjoy your days outdoors, book a trip to the beach, and take a refreshing dip in the cool waters as you soak up the warm sunshine. However, summer is also the peak season when people become more prone to itching and dandruff. Moreover, the summer heat can be harsh to your scalp and even cause excessive sweating, which leaves you feeling irritable and uncool.
If you’ve been scratching your head wondering how you can deal with dandruff and itching even while under the blazing sun, just read on to find out how some of the coolest online stars get to #KeepACoolHead this summer.
Athletes Nico Bolzico, Jeron Teng, and Kianna Dy; travelers An Estrada, En Estrada, Chie Filomeno, Janina Manipol, and Cha Ocampo; plus vloggers Michelle Dy and Haley Dasovich; all share a common secret to staying cool in this sizzling weather—they are proud Head & Shoulders ambassadors that swear by the limited edition summer variants that let them keep cool this season.
Chie Filomeno, a local TV personality and an avid traveler, is one to go the extra mile to embrace those chill summer days. “I’m always on the go, whether it be for work or for leisure, and I always make it a point to bring my trusty travel essentials that keep me feeling cool and refreshed. When the sun’s high up, I keep the energy up too with a burst of freshness thanks to Head & Shoulders Apple Fresh on some days, and Head & Shoulders Lemon Fresh on other days,” shares Chie.
Made especially for those who want to keep things cool in the hot weather this summer, Head & Shoulders released variants that will keep you feeling AND smelling fresh all day. There’s Head & Shoulders Apple Fresh for that refreshing scent, Head & Shoulders Lemon Fresh for that citrusy lemon blast, and Head & Shoulders Cool Menthol for that minty cooling sensation after every wash. These are available for a limited time only, suited especially for those hot summer days.
With Head & Shoulders, you can go ahead and enjoy the bright and fun days of summer without having to deal with the stress that goes along with the heat, sweat, and grime. Whether you are commuting in the hot city, dressing up for a BBQ with friends, or chasing the sun with some pool-side lounging, there is a Head & Shoulders summer pick for you! You too can #KeepACoolHead all summer long despite the extreme summer environments with Head & Shoulders’ icy menthol and refreshing apple and lemon blasts.
As a cool treat, lucky users who purchased a bottle of shampoo from Lazada were selected through a random draw to meet & greet some of the online personalities that are also proud Head & Shoulders ambassadors! These lucky winners definitely got to #KeepACoolHead, as they spent the day chilling with the likes of Nico Bolzico, An Estrada, En Estrada, Chie Filomeno, Janina Manipol, and Michelle Dy.
It’s time to break the ice: discover how to have the coolest summer yet by experiencing Head & Shoulders Apple Fresh, Head & Shoulders Lemon Fresh, and Head & Shoulders Cool Menthol. Each is priced at Php125.00 for every 170ML shampoo bottle, and they are now available at major supermarkets, sari-sari stores, drugstores, and convenience stores nationwide, as well as in e-commerce. In celebration of the Lazada 6th Birthday Sale from April 25-27, Head & Shoulders will have exciting promos, bundles, and discounts for everyone to get cool summer deals. Keep an eye out on those by visiting https://www.lazada.com.ph/head-and-shoulders-official-store/.
ABOUT HEAD & SHOULDERS:
When Head & Shoulders was launched in 1961, it was the first time people had experienced the powerful dandruff eliminator, ZPT. Fifty years later, as the world’s No.1 shampoo, we’re still innovating and leading the way in hair care that gives you confidence. Head & Shoulders’s products have been clinically tested over 200 times.
^Based on AC Nielsen
ABOUT PROCTER & GAMBLE:
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
*This is a press release.