Rebisco Celebrates Filipino Food and Artistry with Special Edition Designer Cans

Posted on - in Events, Food

If you’re a GenX-er like me, chances are you know Rebisco, the food company that boasts a host of assorted biscuits. And you’d also happen upon those huge tin cans that are always the go-to gift or pasalubong when someone goes home to their loved ones (especially when they’re in the province). Through the years, Rebisco has been a part of Filipino tradition, a silent witness to the evolution of Filipino lifestyles.

That’s why, on their 55th anniversary, Rebisco transforms itself — or rather their colorful tin cans — to correspond with the changing times. And this is what unfolded during the launch of the its Special Edition Designer Cans.

Created in collaboration with 4 renowned Filipino contemporary artists, these unique tin cans show how Rebisco is intertwined with the Filipino story. Moreover, they also serve as a canvas to showcase the brand’s vision to recognize the talent of the Filipino artist.

See the artists and their tin can design below:

Rebisco Special Edition Designer Can - Aris Bagtas
Aris Bagtas creates the artwork for the green can. His design depicts the traditional Filipino identity rooted in values and customs.
Rebisco Special Edition Designer Can - Joseph Bañez
Joseph Bañez’s yellow can design showcases Filipino Pop-Social Realism using playful colors and hilarious settings.
Rebisco Special Edition Designer Can - Roel Obemio
Saturday Group’s Roel Obemio uses storybook characters and family-oriented imagery on the red tin can.
Rebisco Special Edition Designer Can - Migs Villanueva
Palanca awardee Migs Villanueva’s blue can utilizes bold pastels on her artwork that invites Filipinos to relive their childhood experiences.
Rebisco Special Edition Designer Tin Cans Launch
Heart Evangelista-Escudero and Chico Garcia hosted the launch event.

These 4 designer tin cans — containing assorted premium biscuits, wafers, and crackers — retail for Php 175 each. And you can get them at Robinsons, Puregold, Waltermart, Rustans, and Shopwise supermarkets nationwide. For those who don’t have time to shop, no worries! That’s because you can buy them online via www.honestbee.ph starting November 15.

So take part in upholding Filipino heritage through art and food. Gift your loved ones any of these Special Edition Designer Cans and share with them a taste of our rich and colorful culture. Of course, you can get one for yourself. I mean, they’re cute so why not? 🙂

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