Let’s take a moment to talk about the future. How do you see it? Where do you see yourself 5, 10, or 20 years ahead? Does the future look bright or bleak for you? How about for your family?
Some of you may find it difficult to answer these questions on the spot. I had a hard time, too. Good thing there’s something that can help you measure the brightness or gloom of your present situation — Sun Life Financial’s Brighter Life Index: Social Sentiment, otherwise known as BLISS.
So what is it?
BLISS is a Facebook app that aims to get a pulse of Filipinos about their current financial situation as well as their outlook for the future. With BLISS, Sun Life will show how optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselves to our loved ones and to the community where we live.
“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areas that are in need of a bit more sunshine,” explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa. “Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”
Here’s how it works: Via crowdsourcing, BLISS gathers insights directly from consumers by asking Filipinos about their current state and their outlook for the future. Responses will be collected primarily via Facebook.
The results will be embodied by a map of the Philippines, where positive sentiments will be represented by sunny weather, while negative ones will be indicated by thunderstorms. This will be updated real time, with different aggregations available for viewing.
BLISS will also radiate warmth in real life, as the Sun Life Foundation pledges to match survey responses with a donation to help localities with bleak outlooks, as indicated by the stormy icons in the results map. Inspired by the practice of bayanihan (communal work), the initiative translates insight to action, via the information that will be shared by online users.
“Sun Life Foundation believes in action that is powered by insight, and we’re bringing that to the social media platform through BLISS,” said Sun Life Foundation Executive Director Anne Zillah Flores. “We’re taking it further by actually responding to the gaps that will be determined. We will fund projects to help communities with bleak prospects so they can adopt a brighter outlook.”
From the present to the future, BLISS narrates the changing story of Filipinos from multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns; food, nutrition and financial security comprise the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, these concerns can become the building blocks of a nationwide movement towards financial independence.
“From BLISS, we lay down the blueprint of #LiveFreePH – to practice foresight by being conscious of our needs while sharing the benefits of living the brighter life,” Lopa said. “We hope that by working together towards financial freedom, we can create a story of a prosperous and optimistic nation, because in our journey to financial freedom, we can go far if we go together.”
Start sharing the BLISS to not only gain a brighter outlook for your future but also to help communities in need. Visit the BLISS Facebook App and answer the survey. You may also get to win awesome prizes like an iPad Air by simply filling out the questions on the app.
About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total assets under management of USD 813 billion. For more information please visit www.sunlife.com.