Browsing Tag: x-deal


On Shout-outs, X-Deals, and Other Forms of Compensation

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in Life, Other Stories

Middle of last week, a blogger friend of mine whom I haven’t seen for quite some time dropped me a Facebook message. This was after I posted a modified press release sent by a PR agency for a brand that I have been supporting for years.Background: I started establishing a relationship with said brand when they were still doing blogger outreach internally via their marketing team. This team…

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